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(2009) Handbook of multimedia for digital entertainment and arts, Dordrecht, Springer.
The mobile digital world is seen as an important business opportunity for two main reasons: the widespread usage of cellphones (more than two billions [30], most of them with sound features) and the pervasiveness of mobile technologies. As a result, music industry and telecoms are bringing the successful Internet-based music market strategy into the mobile scenario: record labels are setting up agreements with cellphone network providers (Sprint, Verizon, Vodafone, Orange just to name a few) to offer a download music service also in the mobile scenario. The strategy is to use wireless channels to distribute music contents in the attempt of replicating the success of the Internet-based download scenario.
Publication details
DOI: 10.1007/978-0-387-89024-1_14
Full citation:
Furini, M. , Montangero, M. (2009)., Incentive mechanisms for mobile music distribution, in B. Furht (ed.), Handbook of multimedia for digital entertainment and arts, Dordrecht, Springer, pp. 307-325.
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